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This site archive-2009.andfestival.org.uk had the following in the web site, "FESTIVAL OF NEW CINEMA AND DIGITAL CULTURE." We noticed that the webpage stated " Abandon Normal Devices AND is a new festival that welcomes audiences to experience the best in new cinema and media art in a celebration that spills from the screen and galleries into the landscape and imaginations of the North West." It also stated " From 15 March - 10 April 2010 AND abandons the city and heads for the hills to visit a series of remote and rural locations in Cumbria, Lancashire and online presented by folly. AND 2010 Dates and locations online!." The header had AND as the highest ranking keyword. It was followed by Festival, Liverpool, and FACT which isn't as ranked as highly as AND. The next words the site used was Art. Culture was also included but will not be understood by search crawlers.