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This site archive-spring-2010.andfestival.org.uk had the following in the web site, "Sign up for our Email Newsletter." We noticed that the webpage stated " FESTIVAL OF NEW CINEMA AND DIGITAL CULTURE." It also stated " Abandon Normal Devices AND is a new festival, taking place across the Northwest until 2012 and beyond. A catalyst for production and experimentation at the intersection of New Cinema and Digital Culture, AND invites us to consider what are our normal devices and how we might abandon them? You can follow the festival on. AWARD WINNING AND PRODUCED FILM. CALL FOR SUBMISSIONS MOVING IMAGE. AND 2010 DATES ANNOUNCED! AND Festival." The header had AND as the highest ranking keyword. It was followed by Festival, Liverpool, and FACT which isn't as ranked as highly as AND. The next words the site used was Art. Culture was also included but will not be understood by search crawlers.